The Anatomy of a Successful Fundraising Event
When putting together a fundraising event, there are so many variables to consider that it’s easy to feel overwhelmed. Fortunately, there are a few tried-and-true factors that consistently lead to successful fundraisers time and time again.
If you’re planning your next event, here are 5 components to focus on in order to ensure your fundraiser is a success.
1. A Cohesive Vision
You should have a solid vision of what you want your fundraiser to be. What is the theme? What's your financial goal? Why now? Is there a special event or time of year that makes the date you chose relevant to your organization?
Answering these questions is crucial before you get any farther in the planning process.
At this stage, you should also be thinking about venues, decorations, catering, and anything else you might need to invest in to pull off the event. Think about the feelings you want to evoke and the atmosphere you’d like to achieve. Then, make a budget and stick to it.
2. Enthusiastic, Relevant Sponsors
You’ll need to pitch your event to sponsors, but you should make sure that they’re sponsors that make sense for your event. If your organization is trying to save the oceans but you choose sponsors that produce a lot of plastic packaging, you might have a PR disaster on your hands.
Think about what companies your guests would be interested in and branch out from there. If you’re really stuck for ideas, reach out to companies that might not be as relevant but are active in the local community. It might make sense for them to be interested in a fundraiser benefiting a good cause.
3. A Curated Experience
At this point, your organization needs to be sure that you’re offering a unique, curated experience for your guests. Everything matters, from the music to the place settings to the lighting – not to mention the guest list itself. Whether it’s an open event or you’re inviting specific high-profile attendees, you’ll need to think through details such as who sits where.
4. Thorough Promotion
Your fundraiser’s main goal is to raise money for your cause. That means whether the event is open to the public or not, you need to advertise! Send out press releases, secure news coverage with local papers, utilize social media, and anything else you have to do in order to get the word out about your cause.
And remember to take lots of pictures. After the event is over, you’ll still want to write and share about it.
5. Constant Communication
Things go wrong when there is a breakdown in communication somewhere along the line. Be sure you are constantly communicating with your staff, your vendors, your sponsors, and your guests. Be sure that everyone is on the same page about important details like when to arrive and what to wear.
A good fundraiser can raise thousands, if not hundreds of thousands, of dollars for a good cause. Whether your organization is large or small, a little planning can ensure that you get the most out of your next fundraising event.