4 ways to get the most from your Nonprofit Instagram
Over the past seven years, Instagram has become one of the most successful social media apps with over 500 million active users a month. Recently, people have started to use Instagram to further promote their businesses and organizations, reaching a wide variety of users. If you’re a frequent user of the app, you’ve definitely seen the sponsored advertisements popping up on your feed.
One thing I noticed about a lot of the ads on Instagram is that they don’t feel like ads to me, in the sense that they’re not so obviously being promoted. I find myself clicking on them quite a bit. So, if you’re a nonprofit looking to start an Instagram or simply improve your already active account, here are some good tips on how to draw in users scrolling through your page:
1. Create a theme
What exactly do I mean by creating a theme for your Instagram account? Have some kind of consistency in all of your posts. For instance, a recent trend has been to whiten all of your photos, giving your page an overall light, fresh feel. It’s the easy things like always using the same filter that will make your Instagram account look professional and stand out.
2. Have an informative bio
When people click on your account, one of the first things they’re going to see is your bio. You only have 150 characters to draw perspective donors in, so it’s crucial to choose your wording carefully. Keep it polished while still being witty and entertaining. A completely mundane bio is sure to turn people away.
3. Link your website
One thing that gets on my nerves about Instagram is that you can’t click on links when they’re in captions; this is a huge downfall when it comes to trying to promote your nonprofit or organization. The one place on your Instagram where you can put a link is under the website URL. This will appear right under your bio. Because this is the only link you can put, make sure the main page of the website is eye-catching and easy to navigate; otherwise, people will click right out and go back to their feeds.
4. Use videos and multiple images to stand out
Instagram has upped their game so much over the past couple of years. You have so many options to showcase your creativity and make a distinct image for your nonprofit. Mix up your feed a little with the occasional video. Pictures are great, but sometimes they make it difficult to truly tell the story of your nonprofit. That’s where videos can come in handy. It’s easier for users to create a connection to your charity when they’re hearing and seeing people share their personal stories. Furthermore, the most recent improvement allows you to have multiple photos under the same post, creating a stream of pictures. Again, you can use this to your advantage. If you have an upcoming event that you want to inform your followers of, for instance, you can make the first picture something that catches people’s attention and then make the following images more informative.
Creating an Instagram account for your organization is beneficial, but it can be overwhelming. It’s hard to know how to start and keep up with it. Hopefully these tips help to make your nonprofit account stand out!